Insight Challenge

23-25 September


Application Deadline

19 September 2016

Who can apply?

Bright people with great ideas & capability to make great companies

Startup who are already established in this market and want to rock PepsiCo’s world!

Areas of Interest

We want to understand our consumers, shoppers, retailers and any other action to serve our consumers and partners better. We are focused on four major vertical.

Market Insight

Understand retail sales data, drive insight from sales figures and market dynamics by focusing on distribution, execution, price and turnover of products?

Shopper Insight

Understand shopping behaviors, missions and get the right products placed on the right shelves by finding out who is shopping in the category, what they are buying, when they buy and why?

Consumer Insight

Understand consumption dynamics, consumer habits and behaviors by finding out who are the consumers of the category, when, why, what they are consuming?

Digital Insight

Understand digital footprint of the brand, track interactions and leverage that data to increase engagement among brands?



6:00 - 6:05 PM

Welcome Speech

6:05 - 6:20 PM

PepsiCo Insight Vision Video

6:20 - 6:35 PM

Nielsen Insight Vision

6:35 - 7:50 PM

Briefing about current market

8:00 - 10:30 PM

Grouping & Idea Generation

9:00 - 11:00 PM

First Idea - Mentor Session

9:30 - 10:00 PM

Business Canvas Training


12:00 - 11:00 AM

Free work for teams

11:00 - 11:30 AM

How to make an MVP

11:30 - 5:00 PM

Free work for teams

2:00 - 5:00 PM

Mentor Sessions

5:00 - 5:30 PM

Presentation Training

5:00 - 12:00 AM

Free work for teams


9:00 AM 12:00 PM

Mentor Session & Presentation Rehersals

12:00 PM 2:00 PM

Established Startups Presentation

2:00 PM 4:00 PM

Insight Challenge Finalists Presentations

5:00 PM

Awards Ceramony


Come and meet with extraordinary people! Pitch your ideas!.

Ali Beba

Director, Innovation and Entrepreneurship Center, Isık University

Tim Warner

Insight VP, PepsiCo ESSA

Bruce Haynes

Managing Director, Nielsen Ventures

Volkan Onguc

Angel Investor - Head of Analytics, PepsiCo

Rina Onur

GP, 500 Startups

Kaan Akın

Founder, Hackquarters


All of the companies will get chance to be a partner with PepsiCo & Nielsen

One team will win a London trip and meeting PepsiCo leadership team to get more vision in Insight world

One team will win a trip to Nielsen Ventures HQ


3 teams will get mentorship from Hackquarters and nomad office space in Kolektif House Sanayi for 3 months

Join us at